Leadership Breakthroughs, Hospital Operations, Business Turnarounds
Cory Geffre

I teach, train, coach and speak to leaders, and I occasionally do on-site consulting for businesses and hospitals.

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Cory Geffre

Speak

Five keynotes. Any room can book any one of them, and a host can take one as a breakout. Each is built from stories, and each ends with one question the room takes home.

1

The Only Hater That Matters Flagship

Inspiring Real Confidence in the People Around You

Everyone has critics, and most of them matter far less than we think. The one that matters is the one asking whether you are good enough, ready enough, or perfect enough to step up. The question that changes the room: who are you afraid of disappointing?

2

Why Working Hard Isn't Enough

What Turns Effort Into Consistent Results

Most of us are working harder than we ever have, and the results are not keeping pace. Fifty goals, no club we trust. One club, seventy-five balls, and a bag that only grows when something earns its place. What is the one club you are going to earn first?

3

8 Seconds of Change Management

Four Decisions That Carry You Through Change

Leading change is like a bull ride. It is loud, it is fast, and the only question that matters is whether you stay on. Get on the bull, choose to ride, race to the wall, and decide to do it again. Which decision are you in right now?

4

You Are Here

Finding Your First Step on the Map of Your Life

Every mall has a map, and every map has one red dot. It says you are here, and that dot is the only place a first step can start. The Life Journey map and its six anchor stores show a room where to look first.

5

The Turnaround Pattern

Finding the Shape Behind Every Comeback

A person starting over, a small business losing money, a large organization slipping. From inside each one, nothing looks alike. Look closer, and the same shape shows up every time. Which move are you on?

Download the speaker sheet (PDF)

Fees on request. Speaking to a hospital audience? See hosops.com.

Where I have spoken

  • South Dakota Health Care Association
  • New Mexico Health Care Association
  • South Dakota SHRM Conference
  • Iowa Rural Health Collaborative
  • South Dakota Healthcare Financial Management Association
  • International Association of Workforce Professionals
  • What’s Right in Healthcare Conference
  • Vizient Connections Summit
  • Iowa Hospital Association
  • Iowa Nurses Association
  • North Dakota Hospital Association
  • Dakota Conference on Rural Health

Coach

Virtual or one on one. For the leader who wants a steady place to think out loud, and for the organization that wants its leaders growing together.

Individual coaching

For leaders, CEOs, CNOs and business owners. One person, a regular conversation, and a plan you build as you go.

Team coaching

For one organization's leaders, together. A shared language, a shared plan, and the habit of using both.

Ask about coaching

Write

Over a half dozen books, for leaders, hospital executives and business owners.

Lead Your People cover

Lead Your People

A framework for leadership success: developing people, managing performance, building teams, improving operations and achieving results.

Get the book
Stabilize. Optimize. Anchor. cover

Stabilize. Optimize. Anchor.

The method behind three hospital turnarounds: stabilize a hospital, optimize its operations, anchor the gains so they hold.

Get the book
The B-Turn Method cover

The B-Turn Method

How to turn your struggling business around in three steps: stop the leaks, do something different, break the barriers.

Get the book

Other Books by Cory Geffre

Advise

On-site advisory for hospitals and businesses, by conversation and selectively. Each has its own home.

Hospital executives

Hospital operations, leadership development and the plan that holds the gains.

hosops.com

Business owners

The B-Turn Method, for a business that is slowing, stalling, slipping or sinking.

bturnmethod.com

Three rooms

The work shows up in three places. Where you stand decides which one is yours.

Leadership Breakthroughs

I help leaders break through by helping them gain clarity, grow confidence, and build consistency.

Hospital Operations

I help hospital executives reverse margin erosion, develop leadership talent, and build a hospital that consistently performs.

Business Turnarounds

I help owners turn their businesses around by helping them stop the leaks, choose what to do differently, and break the barriers.

Cory Geffre

About

One hospital moved from a 0.8% operating margin to 4.5% in a single fiscal year. I was the executive responsible for its operations, and it was one of three consecutive turnarounds.

For ten years I ran operations through those three turnarounds, in systems from $200 million to more than $750 million in revenue. Another went from negative 12.9% to break-even in three years, without cutting services. More than 100 leaders reported through me, and I was responsible for their development.

Before the hospitals, I started, bought and sold several businesses... I took over a nearly closed screen printing company, ran it for eight years, and sold it for more than ten times what we paid for it. A business and a hospital are different worlds, and the turnaround pattern was the same in both.

I also spend time studying, writing and talking about how people come back from their worst personal setbacks, because what they did teaches me what to do when an organization is the one that is down.

Book Cory to speak

Tell me the date, the audience and what you want the room to take home, and I will write back. If you are interested in coaching or advising, reach out here too.

© 2026 Cory Geffre